Tuesday, March 13, 2007

My foray into The End

After spending just over an hour listening to the dulling hum of CBC Radio Two (which was markedly more vivid than CBC Radio One), I decided it was time to listen to something more upbeat. My office chum suggested The Beat, and seeing as how I had the entire world of internet & radio in front of me, I thought better of it. Besides, pint-size was off to do her afternoon run in 15 minutes.

Having not listened to a radio station of my choosing in close to a decade, nostalgia beckoned me to the radio dial’s logical conclusion: 107.7 The End.

First up, AOL Word Search, or its modern equivalent: Google! In a moment of judgement relapse or just plain laziness, only numbers and decimal made its way to the search bar. To my fortune, Seattle’s 107.7 was the top search item and I didn’t have to scroll at all. This is where the ease of internet radio and 107.7 end.

The website is black and red with white font all over; and, like a bad joke, it’s ugly. After deep searching for any information about listening online through the various sidebars, I returned to the front page mess. And finally a link was found! Hooray! So click, wait, wait… and… “please register to listen to streaming audio”. For a moment I consider the possibility of not listening to any music ever again, before going through the painless process that doesn’t even involve email verification!

Some more clicking and waiting, and finally, it arrives—with a video ad to greet me. And then:

As if the cosmos aligned to let me know my entertainment had arrived: Elvis Costello is in the midst of his rendition of Radio, Radio.

In the past 90 minutes, they have played two Violent Femmes songs (one was a cover by Gnarls Barkley), Weezer, Nine Inch Nails and Heart Shaped Box.I wonder how long it will take them to be called a “classic alternative” station…

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